The Japanese pop culture has been very present in our daily lives, in very comercial products related to the Manga, Jap Animation, and to famous cartoon characters that are representatives of the typical Japanese Kawaii or cuteness culture as Hello Kitty or Pokemon. This pop culture that has been a marketing niche draining millions of dollars around the world,
is not only an entertain
ment but a way to escape
the problems of an industrial, highly compete¡itive and stressful society.
This post-war culture has been highly influenced by the American pop culture, which makes it a hybrid that is sometimes critized by the Japanese themselves and described as the expression of "The shallow emptiness of Japanese consumer culture". These are Murakami's own words used to describe his "Superflat"movement, that is a postmodern art movement based on the plane without perspective culture and the lack of emotional depth in the contemporary society.
But do you recognize this bag? Well yes this the LV famous multicolor bag designed by Murakami himself for LV, as they both support the Superflat culture, why not while the alliance seems to be adapted to the luxury mass culture and the result is very lucrative!! You can check the teaser of the LV Superflat Monogram or the LV Superflat first love on: http://www.youtube.com/watch?v=yqaXxSBZTZc or http://www.youtube.com/watch?v=yqaXxSBZTZc&feature=relatedSo let's not underestimate the Cuteness Superflat Power and Lets get INSPIRED !!!
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